QubicaAMF Reports Shift to BES X

June 17, 2015 (Mechanicsville, VA) – QubicaAMF Worldwide is the leading manufacturer of bowling and mini bowling products. With over 350 centers worldwide having BES X, its newest, and world’s only, Bowler Entertainment System, installed to-date, the company is noticing a steady shift by centers with competitors’ systems to BES X. Centers, almost universally, continue to report the need to increase bowler engagement, drive repeat business and reach new demographics while still appealing to their league business. Centers that have moved to BES X are confirming these results.
 
“We are thrilled with the success that our customers are experiencing with BES X. In addition to reporting typical increases in total revenue upwards of 20%, centers are telling us that the unique features built into BES X are helping them reach new customer segments and engage consumers on a whole new level,” says Juan Cabezas, President and Chief Growth Officer of QubicaAMF Worldwide. “We have a passion for innovating products that make our customers more successful. We are excited to see BES X deliver on this and are committed to continue to invest in and grow this product based on the demands of bowling consumers and the needs of proprietors.”
 
“We are seeing a real shift in the market,” says Jay Buhl, Senior VP of Sales, The Americas for QubicaAMF Worldwide. “Centers are moving to BES X because it provides such a unique and comprehensive set of features to that are helping them drive specific segments of their business, like YouToons for corporate and teambuilding parties, Monster Factory for birthday parties, and the shorter format Mad Games for open bowlers. We are hearing these stories from proprietors over and over again.”
 
Below is feedback from centers who have made the change to BES X:
 
“In evaluating a new scoring system we looked at all of the options out there. We wanted the best all-around product—something that would allow bowlers to bowl for as long as possible, as frequently as possible. We looked at the numbers, we did our research, we visited centers, and in the end we chose BES X. We felt it was the best product because of the potential it offers for our open bowling business. There are features in BES X you won’t find anywhere else—like YouToons and the Mad Games —that will give our customers the entertainment experience they’re looking for, and one they will keep coming back for. In the end, we feel that BES X is the only system designed to help us attract and build the new business that we’re looking for.” - Jeff Jacot, Operations Manager, Starlight Lanes, NM
 
“We needed a new system that not only fixed our current scoring issues, but a system that would help bring in new league bowlers and new open play bowlers—and would continue to bring them back…Our old system offered no tech support and no upgrades. We have done a lot of research on BES X, and have yet to find a center that is unhappy with the system—or a center that it hasn't helped bring in new business. The wide array of games and environments that BES X offers is like insurance for the future growth of our business…The games designed to specifically help with teambuilding, will make it easier to sell corporate party packages to local businesses. And group parties have a major growth potential with YouToons and Mad Games. We also love the fact that that the system comes with ready-made video advertising that we can run on the monitors and bowler consoles to promote the system and all of its unique features, giving customers a reason to come back to try something new next time. There are so many great features in BES X, that it's impossible to list them all.” - Angie Crady, Manager, Quonset Lanes, MO
 
“Being a smaller center, 16 lanes, my investment dollars are spent very frugally. I have to go with proven products. BES X met that criteria. When we were in the market for a new scoring system we looked at alternatives from the major manufacturers. We were looking for a system to help grow our business, specifically the youth segment, while being able to fully satisfy our league players as well. Bowling needs its youth to ensure the longevity of the sport and the game. The long term benefit of the Mad Games in BES X is going to help me expand the younger market, which is crucial to my center. These games engage the younger generation. They are fast, easy to play and fun, which is what this generation is used to. Customers expect a big bang for their buck, and BES X delivers.” - Sam Amenta, Owner, Gardena Bowling Center, CA
“We made the choice to go with BES X after reviewing the other alternatives because we felt like it was the best system on the market. No other manufacturer came close in terms of the level of technology or feature-set that BES X provides. The SuperTouch consoles and the 55” monitors look amazing and make such an impression with our guests. And, people can’t get enough of the YouToons environment. Families and young adults love taking their picture on the console, then seeing themselves on the screen in the animations. Their reactions and the fun they are having is amazing to see. This feature has really helped in growing our business.” - Carl Mariotti, Jr., Owner, Mountaineer Lanes, WV
 
About QubicaAMF Worldwide
QubicaAMF Worldwide is the world’s leading manufacturer and marketer of bowling and mini bowling products. With worldwide headquarters near Richmond, Virginia and European headquarters in Bologna, Italy, the company offers a complete line of high-quality, innovative solutions for new and existing bowling and entertainment centers.
QubicaAMF has over 75 years of experience, an installed base of more than 10,000 centers worldwide and can provide the perfect combination of bowling equipment, products and services to build a traditional bowling center, an FEC or entertainment facility to suit any budget. The company has sales offices in 10 countries, a distributor network with worldwide reach and maintains the largest R&D team for software, electronics and entertainment systems in the industry.
QubicaAMF is the organizer of the QubicaAMF Bowling World Cup, the largest annual sporting event in terms of the number of participating countries, which promotes bowling on a global level. The company celebrated the historical 50th anniversary of the tournament in 2014.