Perfect Game - Conqueror plus Square Payments

Simplifies Operations and Delivers High-Quality Customer Experiences

“Conqueror Plus Square Payments seemed like a no-brainer...The way that it integrates across all of the different parts of the business…food and beverage, the bowling…into a single source of truth…seemed like a much easier way of doing business than we were doing it previously.” – Michael Shearer, Owner, Perfect Game

Perfect Game in Farmington Hills, Michigan is a 37,000 square foot family entertainment center (FEC) offering Metro Detroit patrons the best in entertainment. It is owned and operated by the father and son team of Simon and Michael Shearer. Guests can enjoy 31 lanes of ten pin bowling, a two-story, 3,700 square foot laser tag court, an arcade with over 50 games, and classic cocktails and craft beers from their bar and signature dishes from their kitchen. Perfect Game also has a private event suite with seven lanes of bowling and a bar for corporate events and birthday parties.

The Challenge: Slow Backend Processes and Lack of Visibility into Customer Interactions

Perfect Game was spending too much time on their backend processes, and they wanted better insights into their business via analytics and reporting. Slow credit card processing was an issue, which led to frustration among customers. What Perfect Game were looking for was a payment solution that included better insights into the business, was quicker and easier for staff, and delivered a better customer experience for guests when paying for their bowling and food and beverages.

The Solution: Conqueror plus Square Payments

Since integrating Conqueror plus Square Payments, Perfect Game spend less time on their backend process, and have better business reporting; “the dashboard that Square uses, all the reporting is so much simpler. And the connection to QuickBooks, it's just a time saver,” said Michael Shearer. From a staff perspective, guest interactions have become easier, since the Square terminal is customer facing, they no longer need to hand over their credit cards, reducing risk for the center. On top of that, “the seamless nature and reporting from Conqueror plus Square brings big benefits to Perfect Game league bowlers,” says Shearer, “in that we can develop a better relationship with our league bowlers, knowing when they come in, and what they order.”

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